Q2 2024 Performance of Top Drawing & Coloring Apps on iOS in the US

Drawing and coloring apps have continued to provide a creative outlet for users of all ages on the iOS platform. In the second quarter of 2024, Sensor Tower data reveals interesting trends among the top five apps in this category in the United States.

Pixel Art － Color by Number experienced a fluctuating trend in revenue, starting at $1.7M and ending the quarter slightly lower at $1.6M. Downloads for the app peaked in mid-June with 6.5M, while weekly active users saw a high of 47.9K towards the end of June.

Color by Number：Coloring Games showed a slight decline in revenue from $1.6M to $1.1M throughout the quarter. Downloads started strong at 4.9M but dipped to 2.8M, and weekly active users decreased from 29.5K to 21.2K.

Adult Coloring Book - Pigment maintained steady revenue around $1.3M to $1.5M, with downloads ranging from 1.4M to 940K. The app's weekly active users started at 7.7K and showed a slight increase to 7.8K by the end of Q2.

Baby coloring book for kids 2+ saw its revenue start at $1.1M and end the quarter at $534K. The downloads began at 1.5M, with a steady decline to 944K, and the weekly active users hovered around 2.4K throughout the quarter.

Lastly, Drawing for kids: doodle games showed a revenue of $764K at the beginning of Q2, ending with $603K. Downloads saw a peak of 1.2M in late May, while weekly active users remained stable around 2.9K to 3K.

For more in-depth insights and data on app performance, visit Sensor Tower. The provided figures showcase the dynamic nature of the drawing and coloring app market on iOS, reflecting the interests and engagement levels of users in the US during the second quarter of 2024.